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Launch with a text reactivation campaign

Two ready-to-send text templates for launch week, plus the send timing that gets the highest open rates.

Your existing patient list is your most valuable database. A well-timed text on launch day drives same-week bookings from patients who already know and trust you.

Text 1: launch morning

✨ New at [Practice Name]: Discover Your Personalized Treatment Plan

Take our free assessment to:
✨ Reveal your Skin Age
✨ Discover treatments tailored to your skin, body, and wellness goals

💋 Bonus: complete it this week for a chance to win [prize]!
👉 [your Opaline link]

Text 2: same afternoon or next morning

Still haven’t discovered your [Practice Name] treatment plan? 💫

Our assessment is quick, fun, and reveals exactly what your skin and body need.

Take it today and enter to win [prize] 💋
👉 [your Opaline link]

When to send

  • Send Tuesday, Wednesday, or Thursday. These days have the highest open rates

  • Best windows are 9–11am or 11am–12pm local time

  • Avoid Friday through Sunday

Tips for higher completion

  • Keep each text under 160 characters so it sends as a single message

  • Always include your Opaline link. Patients will not search for it

  • Add an incentive: a gift card, a free add-on, or a prize drawing

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