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Launch with a text reactivation campaign

Two ready-to-send text templates for launch week, plus the send timing that gets the highest open rates.

Your existing patient list is your most valuable database. A well-timed text on launch day drives same-week bookings from patients who already know and trust you.

Before you send

Copy your assessment link from your Opaline admin.

Replace every bracketed placeholder in the templates below with your own information before sending.

Text 1: launch morning

✨ New at [Practice Name]: Discover Your Personalized Treatment Plan

Take our free assessment to:
✨ Reveal your Skin Age
✨ Discover treatments tailored to your skin, body, and wellness goals

💋 Bonus: complete it this week for a chance to win [prize]!
👉 [your Opaline link]

Text 2: same afternoon or next morning

Still haven’t discovered your [Practice Name] treatment plan? 💫

Our assessment is quick, fun, and reveals exactly what your skin and body need.

Take it today and enter to win [prize] 💋
👉 [your Opaline link]

When to send

  • Send Tuesday, Wednesday, or Thursday. These days have the highest open rates

  • Best windows are 9–11am or 11am–12pm local time

  • Avoid Friday through Sunday

Tips for higher completion

  • Keep each text under 160 characters so it sends as a single message

  • Always include your Opaline link. Patients will not search for it

  • Add an incentive: a gift card, a free add-on, or a prize drawing

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