Opaline

A best-practice playbook built with InjectablesEDU: how to put your assessment on all six layers of the Marketing Pyramid of Greatness and convert the traffic you already have.

InjectablesEDU ROI playbook: turn more traffic into more patients

Learn how to calculate what a patient is actually worth to your practice, and the four levers that increase it.

Understand patient lifetime value

Why lapsed patients are your cheapest source of revenue, and how to use your assessment to bring them back.

Reactivate lapsed patients

Gate event RSVPs behind your assessment so every seat arrives pre-qualified, and learn how to measure the event properly.

Use your assessment for events

The four things that change based on the size of your practice: lead ownership, which channel to start with, consult handoff, and how you measure success.

Work leads as a solo provider or a multi-provider clinic

Run a two-day Instagram launch campaign

QR code placements inside your practice, where to drop printed cards locally, and postcard specs for your first print run.

Promote your assessment in person and in print

Two ready-to-send text templates for launch week, plus the send timing that gets the highest open rates.

Launch with a text reactivation campaign

Add your assessment link to your Instagram profile so followers can tap through from your bio.

Add your assessment to your Instagram bio

Set up a Linktree landing page for your practice and link it from your Instagram bio.

Create a Linktree and add it to your Instagram bio

Use the link sticker to make your assessment tappable in an Instagram Story.

Add a link to an Instagram Story

Deepen your marketing knowledge and learn the strategies that help practices grow.

Best Practices & Playbooks

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Build your first workflow and watch it run end to end.

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