This campaign builds curiosity on day one and pays it off on day two. Film both days casually in your treatment room using natural light and an interview format. No production required.
Before you print
Copy your Social link from your Opaline admin and generate a QR code from it.
Using the Social link keeps your social completions separate from website and print in your reporting.
Day 1: Guess the skin age
Post to your feed. Film as a short interview between a team member and a provider.
Interviewer: We ran your skin through our AI analysis… want to guess what your skin age came back as?
Provider: I’m not going to say it — I want everyone to guess first.
Interviewer: But it’s not just a number, right?
Provider: Exactly. The quiz looks at texture, pores, tone, and fine lines, then matches you to treatments your skin is actually showing.
Provider: Take our assessment — it’s under a minute. Link in bio, and drop your guesses in the comments!
Caption: Drop your guess below 👀 What do you think my skin age is? #skinage #medspa #[yourcity]
Need a template? Grab the Facebook/Instagram Announcement Square (1080×1080) Canva template. New to Canva? See Clone a Canva template.
Day 2: Reveal day
Post to your feed and run the story sequence below.
Caption: Okay… reveal day 👀 My skin age came back as [insert number] — but the number wasn’t the most interesting part. The quiz breaks down WHY your skin shows that age and matches you to treatments based on your actual concerns. Want to know yours? Take our assessment. 👉 Link in bio ✨
Story sequence
My skin age reveal is here 👀
Screenshot of your results
Link sticker pointing to your Opaline link
Drop your result in our DMs 💋
Need a template? Grab the Story & Reel Cover (1080×1920) Canva template. New to Canva? See Clone a Canva template.
Explain the assessment with a carousel
If your audience needs more context before they take the assessment, post a three-slide carousel covering what it does: the intelligent assessment, smarter intake, and automated follow-up.
Need a template? Grab the Three-Slide Carousel (1080×1080 × 3) Canva template. New to Canva? See Clone a Canva template.
Best practices
Include a call to action in every caption pointing to the link in your bio
Ask followers to comment and share. The algorithm rewards engagement, and engagement is what puts this in front of new local audiences
Repost completed assessments in Stories as social proof
Reply to every guess in the comments and DMs: “Just sent you the link! Can’t wait to see your result 💕”
Use location hashtags: #[yourcity]medspa, plus treatment and concern tags