Lead labels allow you to organize and group leads using custom, color-coded tags. Labels are used for internal categorization and visibility and do not replace lead status, intent, or notes. Labels can be applied directly from the Leads list.
Lead labels are shared across your account. Any label created or applied is visible to all team members with access to leads.
Create a lead label
You can create custom lead labels to segment and categorize your leads.
In the top navigation bar, click Leads.
In the Leads list, locate the lead you want to update.
Select the checkbox in the leftmost column for that lead.
At the top of the table, click Apply label.
From the dropdown menu, click + New label.
In the text box, type the Label name, choose a color.
Click the Create & apply button.
Once created, the label is immediately available for use in your admin dashboard.