Your Instagram bio is the primary place on your profile where a link is tappable. Putting your assessment there gives every "link in bio" call to action somewhere to land.
The less clicks a visitor has to make, the easier the conversion.
Before you start
Copy your Social link from your Opaline admin.
Using the Social link keeps your Instagram traffic separate from website and print traffic in your reporting.
Add your assessment link
On your Instagram profile, tap Edit profile.
Tap Links.
Tap Add external link.
In the URL field, paste your Opaline Social link.
In the Title field, enter a short label such as Take the Assessment.
Tap Done.
Your link appears below your bio text. Every link gets a custom call-to-action based title that visitors see instead of the raw URL.
Suggested link titles
The title is what followers actually tap, so make it a call-to-action rather than a noun or the raw URL.
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Start Here → Free Assessment
Add more than one link
You can add up to five links. If you add several, order matters: Instagram shows the first one prominently and the rest take one additional tap. Keep your assessment at the top during launch week.
To reorder, tap and hold the drag handle next to any link and move it.
Add an assessment link to your Stories
The Story link sticker is available to all accounts. Add it to any Story to make your assessment tappable there too — useful during your launch campaign.
Test your link from a phone that isn't logged into your practice account. Tap it, complete the assessment, and confirm the lead appears in your Leads Dashboard.